{"id":825,"date":"2026-10-03T16:49:36","date_gmt":"2026-10-03T14:49:36","guid":{"rendered":"https:\/\/unidragonsmedia.com\/blog\/youtube-ctv-localized-creatives-45-percent-growth\/"},"modified":"2026-10-03T16:49:36","modified_gmt":"2026-10-03T14:49:36","slug":"youtube-ctv-localized-creatives-45-percent-growth","status":"publish","type":"post","link":"https:\/\/unidragonsmedia.com\/zh-hans\/blog\/youtube-ctv-localized-creatives-45-percent-growth\/","title":{"rendered":"YouTube CTV \u672c\u5730\u5316\u521b\u610f\uff1a45% \u7684\u6548\u7387\u63d0\u5347\u7edd\u975e\u5076\u7136"},"content":{"rendered":"<div class=\"kadkon-article-content\">\n<h2 id=\"45\">45% \u589e\u957f\u6848\u4f8b\u53ca\u5176\u80cc\u540e\u7684\u903b\u8f91<\/h2>\n<p>YouTube Connected TV (CTV) \u4e0a\u7684\u5e7f\u544a\u521b\u610f\u672c\u5730\u5316\uff0c\u7edd\u4e0d\u4ec5\u4ec5\u662f\u7ffb\u8bd1\u6587\u672c\u6216\u66f4\u6362\u5b57\u5e55\u3002\u5f53 Cars24 \u901a\u8fc7 DV360 \u5728 YouTube CTV \u4e0a\u6295\u653e\u672c\u5730\u5316\u521b\u610f\u65f6\uff0c\u6548\u7387\u63d0\u5347\u4e86 45%\u3002\u8fd9\u4e2a\u6570\u5b57\u770b\u8d77\u6765\u50cf\u9b54\u6cd5\uff0c\u4f46\u5176\u80cc\u540e\u662f\u5177\u4f53\u7684\u8fd0\u8425\u5de5\u4f5c\uff1a\u5c06\u521b\u610f\u5206\u5c42\u3001\u8c03\u6574\u573a\u666f\u3001\u9009\u62e9\u914d\u97f3\uff0c\u5e76\u6839\u636e\u5927\u5c4f\u89c2\u770b\u884c\u4e3a\u91cd\u65b0\u8bbe\u7f6e\u5c55\u793a\u9891\u6b21\u3002<\/p>\n<p>\u5bf9\u4e8e\u9762\u5411\u56fd\u9645\u53d7\u4f17\u7684\u5185\u5bb9\u56e2\u961f\u548c\u5e7f\u544a\u4e3b\u6765\u8bf4\uff0c\u8fd9\u4e2a\u6848\u4f8b\u7684\u4ef7\u503c\u4e0d\u5728\u4e8e\u5b83\u662f\u4e00\u4e2a\u6559\u79d1\u4e66\u5f0f\u7684\u8303\u4f8b\uff0c\u800c\u5728\u4e8e\u5b83\u63d0\u4f9b\u4e86\u4e00\u5957\u884c\u52a8\u6307\u5357\u300245% \u4e0d\u662f\u6807\u51c6\uff0c\u4e5f\u4e0d\u662f\u627f\u8bfa\u3002\u5b83\u662f\u5c06\u672c\u5730\u5316\u4f5c\u4e3a\u4e00\u5957\u7cfb\u7edf\u800c\u975e\u53d1\u5e03\u524d\u6700\u540e\u4e00\u9053\u5de5\u5e8f\u7684\u7ed3\u679c\u3002\u672c\u6587\u5c06\u62c6\u89e3\u54ea\u4e9b\u51b3\u7b56\u5e26\u6765\u4e86\u8fd9\u6837\u7684\u589e\u957f\uff0c\u54ea\u4e9b\u521b\u610f\u5c42\u771f\u6b63\u5f71\u54cd\u4e86\u6548\u679c\uff0c\u4ee5\u53ca\u5982\u4f55\u5728\u81ea\u5df1\u7684\u5e7f\u544a\u6d3b\u52a8\u4e2d\u590d\u5236\u8fd9\u5957\u903b\u8f91\u3002<\/p>\n<h2 id=\"\">\u4e3a\u4ec0\u4e48\u521b\u610f\u7ffb\u8bd1\u4e0d\u7b49\u4e8e\u672c\u5730\u5316<\/h2>\n<p>\u56e2\u961f\u6700\u5927\u7684\u8bef\u533a\u5728\u4e8e\uff0c\u8ba4\u4e3a\u672c\u5730\u5316\u521b\u610f\u4e0e\u539f\u7248\u7684\u533a\u522b\u4ec5\u5728\u4e8e\u8bed\u8a00\u3002\u5b9e\u9645\u4e0a\uff0c\u7ffb\u8bd1\u53ea\u5360\u5de5\u4f5c\u91cf\u7684 15-20%\u3002\u5176\u4f59\u90e8\u5206\u662f\u8bed\u5883\u7684\u9002\u914d\uff1a\u89c6\u89c9\u610f\u8c61\u3001\u8282\u594f\u3001\u5e7d\u9ed8\u611f\u3001\u793e\u4f1a\u6587\u5316\u6897\u3001\u5c4f\u5e55\u683c\u5f0f\uff0c\u751a\u81f3\u526a\u8f91\u4e2d\u7684\u754c\u9762\u989c\u8272\u548c\u6307\u793a\u7bad\u5934\u3002<\/p>\n<p>\u5728 YouTube CTV \u4e0a\uff0c\u8fd9\u79cd\u5dee\u5f02\u6bd4\u79fb\u52a8\u7aef\u66f4\u4e3a\u660e\u663e\u3002\u89c2\u4f17\u5728\u5927\u5c4f\u5e55\u524d\u89c2\u770b\uff0c\u901a\u5e38\u4f1a\u6253\u5f00\u58f0\u97f3\uff0c\u6ce8\u610f\u529b\u6301\u7eed\u65f6\u95f4\u66f4\u957f\uff0c\u4f46\u4efb\u4f55\u4e0d\u81ea\u7136\u4e4b\u5904\u2014\u2014\u914d\u97f3\u7684\u865a\u5047\u53e3\u97f3\u3001\u4e0d\u5408\u65f6\u5b9c\u7684\u7b11\u8bdd\u3001\u672a\u7ffb\u8bd1\u7684\u4e13\u4e1a\u672f\u8bed\u2014\u2014\u90fd\u4f1a\u7acb\u523b\u66b4\u9732\u3002\u5728\u539f\u4ea7\u5e02\u573a\u539f\u672c\u4f5c\u4e3a\u6e29\u99a8\u63a8\u8350\u5e7f\u544a\u7684\u521b\u610f\uff0c\u5728\u7ffb\u8bd1\u540e\u53ef\u80fd\u770b\u8d77\u6765\u50cf\u5ec9\u4ef7\u7684\u63d2\u5165\u5e7f\u544a\u3002\u56e0\u6b64\uff0c45% \u7684\u589e\u957f\u5e76\u975e\u6765\u81ea\u7ffb\u8bd1\uff0c\u800c\u662f\u6e90\u4e8e\u5bf9\u5404\u4e2a\u5c42\u7ea7\u7684\u8c03\u6574\uff0c\u4ee5\u8fce\u5408\u5f53\u5730\u89c2\u4f17\u7684\u671f\u671b\u3002<\/p>\n<figure class=\"wp-block-image size-large kadkon-inline-image\"><img decoding=\"async\" src=\"https:\/\/unidragonsmedia.com\/wp-content\/uploads\/2026\/10\/inline-2.webp\" alt=\"\u5728\u526a\u8f91\u65f6\u95f4\u7ebf\u4e0a\u7f16\u8f91\u672c\u5730\u5316\u521b\u610f\u7684\u5b57\u5e55\u548c\u56fe\u5f62\"\/><figcaption>\u9488\u5bf9\u672c\u5730\u5e02\u573a\u8c03\u6574\u6587\u672c\u548c\u56fe\u5f62\u662f CTV \u5e7f\u544a\u6d3b\u52a8\u4e2d\u6700\u5e38\u88ab\u4f4e\u4f30\u7684\u5c42\u7ea7\u4e4b\u4e00\u3002<\/figcaption><\/figure>\n<h2 id=\"-1\">\u672c\u5730\u5316\u5e7f\u544a\u6d3b\u52a8\u7ed3\u6784\uff1a\u6539\u4ec0\u4e48\uff0c\u7559\u4ec0\u4e48<\/h2>\n<p>\u4e3a\u4e86\u8ba9\u672c\u5730\u5316\u5177\u5907\u53ef\u6269\u5c55\u6027\uff0c\u521b\u610f\u9700\u8981\u5206\u5c42\u6784\u5efa\u3002\u8fd9\u6837\u53ef\u4ee5\u66f4\u6539\u53d7\u5e02\u573a\u5f71\u54cd\u7684\u5143\u7d20\uff0c\u540c\u65f6\u4fdd\u7559\u6784\u6210\u54c1\u724c\u6838\u5fc3\u7684\u5143\u7d20\u3002\u901a\u5e38\u5206\u4e3a\u4e94\u4e2a\u5c42\u7ea7\u3002<\/p>\n<p>\u7b2c\u4e00\u5c42\u662f\u811a\u672c\u6846\u67b6\u3002\u5b83\u8d1f\u8d23\u63d0\u51fa\u95ee\u9898\u3001\u7ed9\u51fa\u627f\u8bfa\u5e76\u5448\u73b0\u7ed3\u5c40\u3002\u5728\u5927\u591a\u6570\u5e02\u573a\u4e0a\uff0c\u6846\u67b6\u4fdd\u6301\u4e0d\u53d8\uff1a\u5982\u679c\u5e7f\u544a\u7684\u6838\u5fc3\u662f\u201c\u4e00\u5929\u5185\u5356\u6389\u6c7d\u8f66\u201d\uff0c\u8fd9\u4e2a\u7406\u5ff5\u5728\u5370\u5ea6\u548c\u5df4\u897f\u540c\u6837\u9002\u7528\u3002\u53d8\u5316\u7684\u662f\u7ec6\u8282\u2014\u2014\u4ea4\u6613\u6a21\u5f0f\u3001\u6587\u4ef6\u8bf4\u660e\u3001\u672c\u5730\u4fe1\u4efb\u80cc\u4e66\u3002<\/p>\n<p>\u7b2c\u4e8c\u5c42\u662f\u914d\u97f3\u548c\u97f3\u6548\u3002\u914d\u97f3\u3001\u97f3\u8272\u3001\u8bed\u901f\u3001\u80cc\u666f\u97f3\u4e50\u3002\u5728 CTV \u4e0a\uff0c\u58f0\u97f3\u6bd4\u79fb\u52a8\u7aef\u66f4\u91cd\u8981\uff1a\u89c2\u4f17\u80fd\u542c\u5230\u66f4\u591a\u7ec6\u8282\uff0c\u52a3\u8d28\u914d\u97f3\u4f1a\u964d\u4f4e\u4fe1\u4efb\u611f\u3002\u5728\u67d0\u4e9b\u5e02\u573a\uff0c\u53ea\u6709\u5e26\u6709\u660e\u663e\u53e3\u97f3\u7684\u672c\u5730\u914d\u97f3\u624d\u6709\u6548\uff1b\u800c\u5728\u53e6\u4e00\u4e9b\u5e02\u573a\uff0c\u7eaf\u6b63\u4e2d\u6027\u7684\u53d1\u97f3\u5c31\u8db3\u591f\u4e86\u3002<\/p>\n<p>\u7b2c\u4e09\u5c42\u662f\u89c6\u89c9\u8bed\u5883\u3002\u80cc\u666f\u3001\u8857\u666f\u3001\u753b\u9762\u4e2d\u4eba\u7269\u7684\u8863\u7740\u3001\u6c7d\u8f66\u3001\u8def\u6807\u3001\u949e\u7968\u3002\u8fd9\u4e9b\u5143\u7d20\u5bf9\u6838\u5fc3\u610f\u4e49\u5e76\u4e0d\u603b\u662f\u81f3\u5173\u91cd\u8981\uff0c\u4f46\u6b63\u662f\u5b83\u4eec\u8ba9\u5e7f\u544a\u663e\u5f97\u201c\u63a5\u5730\u6c14\u201d\u3002\u5982\u679c\u521b\u610f\u4e2d\u4eba\u7269\u5750\u8fdb\u53f3\u8235\u8f66\uff0c\u5728\u5de6\u8235\u9a7e\u9a76\u7684\u56fd\u5bb6\u5c31\u4f1a\u663e\u5f97\u683c\u683c\u4e0d\u5165\u3002<\/p>\n<p>\u7b2c\u56db\u5c42\u662f\u6587\u672c\u548c\u56fe\u5f62\u3002\u5b57\u5e55\u3001\u4ef7\u683c\u3001\u884c\u52a8\u53f7\u53ec (CTA)\u3001\u6309\u94ae\u3001\u6cd5\u5f8b\u514d\u8d23\u58f0\u660e\u3002\u8fd9\u91cc\u9700\u8981\u7684\u4e0d\u662f\u7ffb\u8bd1\uff0c\u800c\u662f\u9002\u914d\uff1a\u8d27\u5e01\u3001\u65e5\u671f\u683c\u5f0f\u3001\u670d\u52a1\u540d\u79f0\u3001\u5f3a\u5236\u514d\u8d23\u58f0\u660e\u3002\u5728 CTV \u4e0a\uff0c\u89c2\u4f17\u5728\u4e09\u5230\u56db\u7c73\u5916\u9605\u8bfb\u6587\u672c\uff0c\u56e0\u6b64\u5b57\u4f53\u548c\u5bf9\u6bd4\u5ea6\u5fc5\u987b\u6bd4\u79fb\u52a8\u7aef\u66f4\u5927\u3002<\/p>\n<p>\u7b2c\u4e94\u5c42\u662f\u526a\u8f91\u8282\u594f\u548c\u524d\u51e0\u79d2\u7684\u7ed3\u6784\u3002\u4e0d\u540c\u5e02\u573a\u5bf9\u8282\u594f\u7684\u671f\u671b\u4e0d\u540c\uff1a\u6709\u4e9b\u5730\u65b9\u7684\u89c2\u4f17\u80fd\u63a5\u53d7\u5feb\u8282\u594f\u53d9\u4e8b\uff0c\u6709\u4e9b\u5219\u8981\u6c42\u8f83\u6162\u7684\u94fa\u57ab\u548c\u8bed\u5883\u5efa\u7acb\u3002\u8fd9\u4e00\u5c42\u7ecf\u5e38\u88ab\u4f4e\u4f30\uff0c\u4f46\u5b83\u76f4\u63a5\u5f71\u54cd\u524d 10-15 \u79d2\u7684\u5b8c\u64ad\u7387\uff0c\u4ece\u800c\u51b3\u5b9a\u89c2\u4f17\u662f\u5426\u4f1a\u770b\u4e0b\u53bb\u3002<\/p>\n<h2 id=\"-2\">\u58f0\u97f3\u4e0e\u914d\u97f3\uff1a\u5927\u5c4f\u4e0a\u914d\u97f3\u4e0e\u5b57\u5e55\u7684\u5dee\u5f02<\/h2>\n<p>\u5728 CTV \u4e0a\uff0c\u9009\u62e9\u914d\u97f3\u8fd8\u662f\u5b57\u5e55\u4e0d\u662f\u9884\u7b97\u95ee\u9898\uff0c\u800c\u662f\u611f\u77e5\u95ee\u9898\u3002\u5f53\u539f\u58f0\u662f\u54c1\u724c\u7684\u4e00\u90e8\u5206\uff08\u5982\u77e5\u540d\u6f14\u5458\u3001\u7279\u5b9a\u97f3\u8272\u3001\u97f3\u4e50\u7247\u6bb5\uff09\u65f6\uff0c\u5b57\u5e55\u662f\u6709\u6548\u7684\u3002\u5728\u5176\u4ed6\u60c5\u51b5\u4e0b\uff0c\u914d\u97f3\u80fd\u63d0\u4f9b\u66f4\u81ea\u7136\u7684\u6c89\u6d78\u611f\uff0c\u5c24\u5176\u662f\u5f53\u89c2\u4f17\u4e0d\u662f\u72ec\u81ea\u89c2\u770b\u4e14\u4e0d\u60f3\u76ef\u7740\u5c4f\u5e55\u770b\u5b57\u65f6\u3002<\/p>\n<p>\u5fc5\u987b\u660e\u767d\uff0cCTV \u7684\u914d\u97f3\u8d44\u6e90\u4e0e\u79fb\u52a8\u5e7f\u544a\u4e0d\u540c\u3002\u5728\u5927\u5c4f\u5e55\u4e0a\uff0c\u566a\u97f3\u3001\u505c\u987f\u3001\u547c\u5438\u58f0\u90fd\u80fd\u88ab\u542c\u5230\u3002\u5982\u679c\u5f55\u97f3\u662f\u5728\u8d76\u5de5\u72b6\u6001\u4e0b\u5b8c\u6210\u7684\uff0c\u6234\u8033\u673a\u53ef\u80fd\u542c\u4e0d\u51fa\u6765\uff0c\u4f46\u7528\u5bb6\u5ead\u5f71\u9662\u56de\u97f3\u58c1\u64ad\u653e\u5c31\u4f1a\u66b4\u9732\u65e0\u9057\u3002\u56e0\u6b64\uff0cCTV \u7248\u672c\u9700\u8981\u5355\u72ec\u7684\u914d\u97f3\u73af\u8282\u3001\u5355\u72ec\u7684\u5bfc\u6f14\u76d1\u7763\uff0c\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u4e3b\u89d2\u548c\u8f85\u52a9\u53f0\u8bcd\u5e94\u4f7f\u7528\u4e0d\u540c\u7684\u914d\u97f3\u5458\u3002\u8fd9\u6210\u672c\u66f4\u9ad8\uff0c\u4f46\u8fd9\u6b63\u662f\u201c\u7ffb\u8bd1\u7248\u201d\u548c\u201c\u672c\u5730\u5316\u7248\u201d\u7684\u533a\u522b\u6240\u5728\u3002<\/p>\n<h2 id=\"45-1\">\u811a\u672c\u7684\u6587\u5316\u9002\u914d\uff1a45% \u589e\u957f\u7684\u771f\u6b63\u6765\u6e90<\/h2>\n<p>Cars24 \u6848\u4f8b\u4e2d\u6548\u7387\u7684\u63d0\u5347\uff0c\u5e76\u975e\u56e0\u4e3a\u5e7f\u544a\u53d8\u5f97\u201c\u66f4\u6f02\u4eae\u201d\uff0c\u800c\u662f\u56e0\u4e3a\u521b\u610f\u8ba9\u5f53\u5730\u89c2\u4f17\u4ea7\u751f\u4e86\u5171\u9e23\u3002\u6587\u5316\u9002\u914d\u5728\u4e09\u4e2a\u5c42\u9762\u4e0a\u53d1\u6325\u4f5c\u7528\u3002<\/p>\n<p>\u7b2c\u4e00\u5c42\u662f\u53ef\u8bc6\u522b\u7684\u7ec6\u8282\u3002\u672c\u5730\u6587\u4ef6\u3001\u672c\u5730\u4ea4\u6613\u65b9\u5f0f\u3001\u672c\u5730\u4e70\u5bb6\u7684\u62c5\u5fe7\u3002\u5728\u5370\u5ea6\uff0c\u8fd9\u662f\u8f66\u8f86\u5386\u53f2\u68c0\u67e5\u548c\u5bf9\u7ecf\u9500\u5546\u7684\u4fe1\u4efb\uff1b\u5728\u5df4\u897f\uff0c\u662f\u5bf9\u6cd5\u5f8b\u5408\u89c4\u6027\u548c\u652f\u4ed8\u65b9\u5f0f\u7684\u62c5\u5fe7\u3002\u8003\u8651\u5230\u8fd9\u4e9b\u62c5\u5fe7\u7684\u811a\u672c\u4f1a\u88ab\u89c6\u4e3a\u201c\u61c2\u6211\u4eec\u201d\u7684\u5e7f\u544a\uff0c\u800c\u4e0d\u662f\u201c\u9488\u5bf9\u6211\u4eec\u7ffb\u8bd1\u7684\u5916\u56fd\u5e7f\u544a\u201d\u3002<\/p>\n<p>\u7b2c\u4e8c\u5c42\u662f\u4fee\u8f9e\u3002\u5728\u67d0\u4e9b\u5e02\u573a\uff0c\u76f4\u63a5\u9500\u552e\u6548\u679c\u66f4\u597d\uff1a\u201c\u7acb\u5373\u8d2d\u4e70\uff0c\u4ef7\u683c\u4eca\u65e5\u6709\u6548\u201d\u3002\u5728\u53e6\u4e00\u4e9b\u5e02\u573a\uff0c\u8f6f\u6027\u63a8\u8350\u66f4\u6709\u6548\uff1a\u201c\u8fd9\u662f\u6211\u4eec\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u7684\u65b9\u6cd5\u201d\u3002\u5728 CTV \u4e0a\uff0c\u89c2\u4f17\u4e0d\u5728\u6ed1\u52a8\u6d4f\u89c8\u72b6\u6001\uff0c\u786c\u6027\u7684\u76f4\u63a5\u63a8\u9500\u53ef\u80fd\u4f1a\u5f15\u8d77\u53cd\u611f\uff0c\u56e0\u4e3a\u5b83\u8fc7\u4e8e\u751f\u786c\u5730\u6253\u7834\u4e86\u89c2\u770b\u8bed\u5883\u3002<\/p>\n<p>\u7b2c\u4e09\u5c42\u662f\u9009\u89d2\u548c\u5f62\u8c61\u3002\u9762\u5b54\u3001\u8863\u7740\u3001\u89d2\u8272\u5e74\u9f84\u3001\u5bb6\u5ead\u573a\u666f\u3002\u4e00\u4e2a\u5168\u5bb6\u4eba\u5750\u5728\u4e00\u8d77\u5403\u665a\u9910\u7684\u521b\u610f\uff0c\u5728\u4e00\u79cd\u6587\u5316\u4e2d\u663e\u5f97\u6e29\u99a8\uff0c\u5728\u53e6\u4e00\u79cd\u6587\u5316\u4e2d\u53ef\u80fd\u663e\u5f97\u505a\u4f5c\u3002\u9009\u89d2\u4e0d\u662f\u653f\u6cbb\u6b63\u786e\u7684\u95ee\u9898\uff0c\u800c\u662f\u771f\u5b9e\u6027\u7684\u95ee\u9898\u3002\u89c2\u4f17\u80fd\u77ac\u95f4\u8bc6\u522b\u51fa\u201c\u81ea\u5df1\u4eba\u201d\u548c\u201c\u5916\u4eba\u201d\uff0c\u8fd9\u6bd4\u4f18\u60e0\u6587\u6848\u5bf9\u5b8c\u64ad\u7387\u7684\u5f71\u54cd\u66f4\u5927\u3002<\/p>\n<h2 id=\"ctv\">\u5c55\u793a\u9891\u6b21\u4e0e\u5c4f\u5e55\u683c\u5f0f\uff1aCTV \u5982\u4f55\u6539\u53d8\u521b\u610f<\/h2>\n<p>\u5728 YouTube CTV \u4e0a\uff0c\u89c2\u4f17\u7684\u884c\u4e3a\u4e0e\u79fb\u52a8\u7aef\u4e0d\u540c\u3002\u89c2\u770b\u65f6\u957f\u66f4\u957f\uff0c\u89c6\u9891\u95f4\u5207\u6362\u66f4\u6162\uff0c\u5bf9\u5c55\u793a\u9891\u6b21\u66f4\u654f\u611f\u3002\u5982\u679c\u5c06\u79fb\u52a8\u7aef\u6bcf\u5468\u5c55\u793a 5-6 \u6b21\u7684\u521b\u610f\u4ee5\u76f8\u540c\u9891\u6b21\u5728 CTV \u4e0a\u6295\u653e\uff0c\u89c2\u4f17\u5728\u7b2c 3 \u6b21\u5c55\u793a\u65f6\u5c31\u4f1a\u6ce8\u610f\u5230\u91cd\u590d\u3002<\/p>\n<p>\u8fd9\u6539\u53d8\u4e86\u672c\u5730\u5316\u5e7f\u544a\u6d3b\u52a8\u7684\u7b56\u7565\u3002\u9996\u5148\uff0c\u9700\u8981\u66f4\u5927\u7684\u521b\u610f\u6c60\uff1a\u4e0d\u662f\u6bcf\u4e2a\u5e02\u573a\u53ea\u6709\u4e00\u4e2a\u672c\u5730\u5316\u89c6\u9891\uff0c\u800c\u662f 3-5 \u4e2a\u4e0d\u540c\u5f00\u573a\u548c\u6838\u5fc3\u573a\u666f\u7684\u7248\u672c\u3002\u5176\u6b21\uff0c\u9891\u6b21\u8bbe\u7f6e\u66f4\u4f4e\uff1a\u6bcf\u5468\u5bf9\u72ec\u7acb\u7528\u6237\u5c55\u793a 2-3 \u6b21\u901a\u5e38\u5c31\u8db3\u591f\u4e86\u3002\u7b2c\u4e09\uff0c\u4fdd\u6301\u4e00\u81f4\u6027\uff1a\u662f\u540c\u4e00\u4fe1\u606f\u7684\u4e0d\u540c\u7248\u672c\uff0c\u800c\u4e0d\u662f\u4e0d\u540c\u7684\u4fe1\u606f\uff0c\u4ee5\u514d\u54c1\u724c\u5f62\u8c61\u88ab\u7a00\u91ca\u3002<\/p>\n<h2 id=\"-3\">\u8bc1\u660e\u672c\u5730\u5316\u4ef7\u503c\u7684\u6307\u6807<\/h2>\n<p>45% \u662f\u603b\u589e\u957f\uff0c\u4f46\u5176\u80cc\u540e\u6709\u5177\u4f53\u7684\u6307\u6807\u652f\u6491\u3002\u5728 CTV \u672c\u5730\u5316\u65f6\uff0c\u5e94\u5173\u6ce8\u56db\u7ec4\u6307\u6807\u3002<\/p>\n<p>\u7b2c\u4e00\u7ec4\u662f\u5b8c\u64ad\u7387\u548c\u7559\u5b58\u7387\u3002\u6bd4\u8f83\u539f\u7248\u548c\u672c\u5730\u5316\u7248\u672c\u5728 0-15 \u79d2\u300115-30 \u79d2\u548c\u5b8c\u6574\u5b8c\u64ad\u7684\u6570\u636e\u3002\u5982\u679c\u672c\u5730\u5316\u6709\u6548\uff0c\u524d 15 \u79d2\u7684\u6539\u5584\u6700\u4e3a\u660e\u663e\uff1a\u89c2\u4f17\u80fd\u66f4\u5feb\u610f\u8bc6\u5230\u8fd9\u5219\u5e7f\u544a\u662f\u201c\u4e3a\u4ed6\u4eec\u51c6\u5907\u7684\u201d\u3002<\/p>\n<p>\u7b2c\u4e8c\u7ec4\u662f\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u3002\u5728 CTV \u4e0a\u70b9\u51fb\u8f83\u5c11\uff0c\u4f46\u89c2\u770b\u540e\u8f6c\u5316 (view-through) \u548c\u7f51\u7ad9\u8bbf\u95ee\u5f88\u91cd\u8981\u3002\u9700\u8981\u6309\u5e02\u573a\u548c\u521b\u610f\u7248\u672c\u8fdb\u884c\u6bd4\u8f83\u3002<\/p>\n<p>\u7b2c\u4e09\u7ec4\u662f\u7ed3\u679c\u6210\u672c\u3002CTV \u7684 CPM \u9ad8\u4e8e\u79fb\u52a8\u7aef\uff0c\u56e0\u6b64\u6548\u7387\u63d0\u5347\u5e94\u4f53\u73b0\u5728\u76ee\u6807\u884c\u52a8\u4e0a\uff0c\u800c\u975e\u5c55\u793a\u91cf\u4e0a\u3002\u6848\u4f8b\u4e2d 45% \u7684\u589e\u957f\u6b63\u662f\u5173\u4e8e\u6548\u7387\uff0c\u800c\u975e\u8986\u76d6\u9762\u3002<\/p>\n<p>\u7b2c\u56db\u7ec4\u662f\u521b\u610f\u75b2\u52b3\u3002\u672c\u5730\u5316\u7248\u672c\u901a\u5e38\u5bff\u547d\u66f4\u957f\uff0c\u56e0\u4e3a\u5355\u4e2a\u89c2\u4f17\u7684\u91cd\u590d\u6b21\u6570\u66f4\u5c11\u4e14\u53d8\u4f53\u66f4\u591a\u3002\u5982\u679c\u67d0\u4e2a\u672c\u5730\u5316\u7248\u672c\u6bd4\u539f\u7248\u6d88\u8017\u5f97\u66f4\u5feb\uff0c\u8fd9\u8bf4\u660e\u9002\u914d\u8fc7\u4e8e\u8868\u9762\u3002<\/p>\n<h2 id=\"-4\">\u533a\u57df\u4f18\u5148\u7ea7\uff1a\u672c\u5730\u5316\u5728\u54ea\u91cc\u56de\u62a5\u6700\u5feb<\/h2>\n<p>\u5e76\u975e\u6240\u6709\u5e02\u573a\u5bf9\u672c\u5730\u5316\u7684\u654f\u611f\u5ea6\u90fd\u4e00\u6837\u3002\u7ecf\u9a8c\u8868\u660e\uff1a\u5728\u8bed\u8a00\u548c\u6587\u5316\u5dee\u5f02\u663e\u8457\u7684\u5730\u533a\u2014\u2014\u5357\u4e9a\u3001\u4e1c\u5357\u4e9a\u3001\u62c9\u4e01\u7f8e\u6d32\uff0c\u589e\u957f\u6700\u4e3a\u660e\u663e\u3002\u5728\u897f\u6b27\uff0c\u672c\u5730\u5316\u7248\u672c\u4e0e\u7eaf\u7ffb\u8bd1\u7248\u7684\u5dee\u5f02\u8f83\u5c0f\uff0c\u4f46\u5728\u5b8c\u64ad\u7387\u6307\u6807\u4e0a\u4f9d\u7136\u53ef\u89c1\u3002<\/p>\n<p>\u6295\u8d44\u56de\u62a5\u7387\u4e5f\u53d6\u51b3\u4e8e\u5236\u4f5c\u6210\u672c\u3002\u5a92\u4f53\u6210\u672c\u9ad8\u6602\u7684\u5e02\u573a\u2014\u2014\u5982\u7f8e\u56fd\u3001\u82f1\u56fd\u2014\u2014\u9700\u8981\u66f4\u7cbe\u7ec6\u7684\u9002\u914d\uff0c\u56e0\u4e3a\u8bd5\u9519\u6210\u672c\u66f4\u9ad8\u3002\u65b0\u5174\u79fb\u52a8\u5e02\u573a\u5728\u5355\u4f4d\u672c\u5730\u5316\u6295\u5165\u4e0a\u80fd\u5e26\u6765\u66f4\u9ad8\u589e\u957f\uff0c\u56e0\u4e3a\u89c2\u4f17\u5bf9\u9ad8\u8d28\u91cf\u672c\u5730\u5316\u5e7f\u544a\u7684\u63a5\u53d7\u5ea6\u66f4\u9ad8\uff0c\u5bf9\u201c\u63a5\u5730\u6c14\u201d\u7684\u5185\u5bb9\u53cd\u5e94\u66f4\u5f3a\u70c8\u3002<\/p>\n<p>\u5bf9\u4e8e\u5185\u5bb9\u56e2\u961f\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u4e0d\u5e94\u540c\u7b49\u5bf9\u5f85\u6240\u6709\u5e02\u573a\u3002\u9996\u5148\u6839\u636e\u9884\u671f\u589e\u957f\u548c\u9002\u914d\u6210\u672c\u7684\u6bd4\u7387\u786e\u5b9a\u4f18\u5148\u533a\u57df\uff0c\u7136\u540e\u5728\u524d 3-4 \u4e2a\u5e02\u573a\u6295\u5165\u66f4\u591a\u8d44\u6e90\uff0c\u5176\u4f59\u5e02\u573a\u5219\u8fdb\u884c\u57fa\u7840\u672c\u5730\u5316\u3002<\/p>\n<h2 id=\"-5\">\u8ba9\u589e\u957f\u5f52\u96f6\u7684\u9519\u8bef<\/h2>\n<p>\u901a\u5e38\uff0c\u6ca1\u6709\u51fa\u73b0\u589e\u957f\u4e0d\u662f\u56e0\u4e3a\u672c\u5730\u5316\u505a\u5f97\u5dee\uff0c\u800c\u662f\u56e0\u4e3a\u505a\u9519\u4e86\u5c42\u7ea7\u3002\u5178\u578b\u7684\u5931\u8d25\u5305\u62ec\uff1a\u5b8c\u6210\u4e86\u5168\u90e8\u914d\u97f3\uff0c\u4f46\u89c6\u89c9\u8bed\u5883\u4f9d\u7136\u662f\u5916\u56fd\u7684\uff1b\u9002\u914d\u4e86\u573a\u666f\uff0c\u4f46\u526a\u8f91\u8282\u594f\u4f9d\u7136\u4e0d\u9002\u5408\u8be5\u5e02\u573a\uff1b\u7ffb\u8bd1\u4e86\u6587\u672c\uff0c\u4f46\u6ca1\u6709\u91cd\u7ed8\u56fe\u5f62\u2014\u2014\u8d27\u5e01\u3001\u65e5\u671f\u3001\u514d\u8d23\u58f0\u660e\u3002\u8fd8\u6709\u53cd\u5411\u60c5\u51b5\uff1a\u672c\u5730\u5316\u8fc7\u5ea6\u590d\u6742\uff0c\u521b\u610f\u5931\u53bb\u8282\u594f\uff0c\u53d8\u5f97\u201c\u8fc7\u4e8e\u672c\u571f\u201d\uff0c\u4e27\u5931\u4e86\u54c1\u724c\u8fa8\u8bc6\u5ea6\u3002<\/p>\n<p>\u7b2c\u4e8c\u4e2a\u5e38\u89c1\u9519\u8bef\u662f\u4ee5\u79fb\u52a8\u5e7f\u544a\u6d3b\u52a8\u7684\u9891\u6b21\u6295\u653e\u672c\u5730\u5316\u7248\u672c\u3002\u5728 CTV \u4e0a\uff0c\u8fd9\u4f1a\u8fc5\u901f\u5f15\u53d1\u75b2\u52b3\uff0c\u89c2\u4f17\u4f1a\u89c9\u5f97\u5e7f\u544a\u5f88\u70e6\u4eba\u3002\u7b2c\u4e09\u4e2a\u9519\u8bef\u662f\u5ffd\u89c6\u97f3\u6548\uff1a\u8349\u7387\u7684\u5ec9\u4ef7\u914d\u97f3\u5728\u5bb6\u5ead\u56de\u97f3\u58c1\u4e0a\u4e00\u542c\u4fbf\u77e5\uff0c\u4f1a\u62b5\u6d88\u6240\u6709\u89c6\u89c9\u9002\u914d\u7684\u52aa\u529b\u3002<\/p>\n<section class=\"kadkon-checklist\">\n<h2>CTV \u672c\u5730\u5316\u5e7f\u544a\u6d3b\u52a8\u5b9e\u64cd\u6e05\u5355<\/h2>\n<ul>\n<li>\u5c06\u521b\u610f\u5206\u4e3a\u4e94\u4e2a\u5c42\u7ea7\u2014\u2014\u811a\u672c\u6846\u67b6\u3001\u97f3\u6548\u3001\u89c6\u89c9\u8bed\u5883\u3001\u56fe\u5f62\u3001\u526a\u8f91\u8282\u594f\u2014\u2014\u5e76\u786e\u5b9a\u6bcf\u4e2a\u5e02\u573a\u9700\u8981\u66f4\u6539\u7684\u5c42\u7ea7\u3002<\/li>\n<li>\u4e3a CTV \u5b89\u6392\u5355\u72ec\u7684\u914d\u97f3\u73af\u8282\uff0c\u4e0d\u8981\u5728\u672a\u7ecf\u5927\u5c4f\u6d4b\u8bd5\u7684\u60c5\u51b5\u4e0b\u76f4\u63a5\u590d\u7528\u79fb\u52a8\u7aef\u97f3\u8f68\u3002<\/li>\n<li>\u6839\u636e\u5c4f\u5e55\u683c\u5f0f\u9002\u914d\u56fe\u5f62\uff1a\u5b57\u4f53\u3001\u5bf9\u6bd4\u5ea6\u3001\u8d27\u5e01\u3001\u65e5\u671f\u3001\u514d\u8d23\u58f0\u660e\u5fc5\u987b\u5728\u89c2\u770b\u8ddd\u79bb\u5185\u6e05\u6670\u53ef\u8bfb\u3002<\/li>\n<li>\u4e3a\u6bcf\u4e2a\u5e02\u573a\u51c6\u5907 3-5 \u4e2a\u521b\u610f\u7248\u672c\uff0c\u4ee5\u964d\u4f4e\u5c55\u793a\u9891\u6b21\u5e76\u907f\u514d CTV \u4e0a\u7684\u75b2\u52b3\u3002<\/li>\n<li>\u901a\u8fc7\u524d 15 \u79d2\u5b8c\u64ad\u7387\u6bd4\u8f83\u672c\u5730\u5316\u7248\u672c\u548c\u539f\u7248\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u770b\u6700\u7ec8 CTR\u3002<\/li>\n<li>\u6839\u636e\u9884\u671f\u589e\u957f\u548c\u9002\u914d\u6210\u672c\u7684\u6bd4\u7387\u5bf9\u5e02\u573a\u8fdb\u884c\u4f18\u5148\u7ea7\u6392\u5e8f\uff0c\u4e0d\u8981\u5bf9\u6240\u6709\u5e02\u573a\u8fdb\u884c\u540c\u7b49\u6df1\u5ea6\u7684\u672c\u5730\u5316\u3002<\/li>\n<li>\u68c0\u67e5\u9009\u89d2\u548c\u5f62\u8c61\u5bf9\u5f53\u5730\u89c2\u4f17\u7684\u771f\u5b9e\u6027\u2014\u2014\u8fd9\u6bd4\u4f18\u60e0\u6587\u6848\u5bf9\u5b8c\u64ad\u7387\u7684\u5f71\u54cd\u66f4\u5927\u3002<\/li>\n<\/ul>\n<\/section>\n<section class=\"kadkon-faq\">\n<h2>\u5e38\u89c1\u95ee\u9898\u89e3\u7b54<\/h2>\n<details>\n<summary>YouTube CTV \u4e0a\u7684\u6bcf\u4e2a\u5e02\u573a\u90fd\u9700\u8981\u914d\u97f3\u5417\uff1f<\/summary>\n<p>\u4e0d\u4e00\u5b9a\u3002\u5f53\u539f\u58f0\u4e0d\u627f\u8f7d\u54c1\u724c\u4ef7\u503c\uff0c\u4e14\u89c2\u4f17\u5728\u9605\u8bfb\u5b57\u5e55\u4e0d\u65b9\u4fbf\u7684\u73af\u5883\u4e0b\u89c2\u770b\u65f6\uff0c\u914d\u97f3\u662f\u5fc5\u8981\u7684\u3002\u5982\u679c\u539f\u58f0\u662f\u54c1\u724c\u7684\u4e00\u90e8\u5206\uff0c\u53ef\u4ee5\u4fdd\u7559\u539f\u58f0\u5e76\u914d\u4ee5\u9ad8\u8d28\u91cf\u5b57\u5e55\u3002\u51b3\u7b56\u5e94\u57fa\u4e8e\u5e02\u573a\u548c\u683c\u5f0f\uff0c\u800c\u975e\u9884\u7b97\u3002<\/p>\n<\/details>\n<summary>\u4e3a\u4ec0\u4e48 CTV \u9700\u8981\u5355\u72ec\u7684\u5c55\u793a\u9891\u6b21\uff1f<\/summary>\n<p>\u5728 CTV \u4e0a\uff0c\u89c2\u770b\u65f6\u957f\u66f4\u957f\uff0c\u5207\u6362\u66f4\u6162\uff0c\u5e7f\u544a\u91cd\u590d\u66f4\u660e\u663e\u3002\u5bf9\u79fb\u52a8\u5e7f\u544a\u6d3b\u52a8\u6765\u8bf4\u6b63\u5e38\u7684\u9891\u6b21\uff0c\u5728 CTV \u4e0a\u7b2c 3-4 \u6b21\u5c55\u793a\u65f6\u5c31\u4f1a\u5f15\u53d1\u75b2\u52b3\u3002\u56e0\u6b64\uff0c\u672c\u5730\u5316\u5e7f\u544a\u6d3b\u52a8\u5e94\u4ee5\u8f83\u4f4e\u7684\u9891\u6b21\u548c\u66f4\u5927\u7684\u7248\u672c\u6c60\u8fdb\u884c\u6295\u653e\u3002<\/p>\n<\/details>\n<details>\n<summary>\u6548\u7387\u63d0\u5347\u4e3b\u8981\u9760\u7ffb\u8bd1\u8fd8\u662f\u9002\u914d\uff1f<\/summary>\n<p>\u63d0\u5347\u6765\u81ea\u9002\u914d\uff1a\u811a\u672c\u7ec6\u8282\u3001\u89c6\u89c9\u8bed\u5883\u3001\u914d\u97f3\u3001\u8282\u594f\u3001\u9009\u89d2\u3002\u7ffb\u8bd1\u53ea\u662f\u5176\u4e2d\u4e00\u5c42\u3002\u5982\u679c\u4ec5\u9650\u4e8e\u7ffb\u8bd1\uff0c\u672c\u5730\u5316\u7248\u672c\u7684\u6548\u679c\u5f80\u5f80\u4e0d\u4f1a\u6bd4\u539f\u7248\u597d\u3002<\/p>\n<\/details>\n<details>\n<summary>CTV \u5e7f\u544a\u6d3b\u52a8\u5e94\u4f18\u5148\u672c\u5730\u5316\u54ea\u4e9b\u5e02\u573a\uff1f<\/summary>\n<p>\u9996\u5148\u662f\u6587\u5316\u548c\u8bed\u8a00\u5dee\u5f02\u663e\u8457\u4e14\u9002\u914d\u6210\u672c\u53ef\u63a5\u53d7\u7684\u5e02\u573a\uff1a\u5357\u4e9a\u548c\u4e1c\u5357\u4e9a\u3001\u62c9\u4e01\u7f8e\u6d32\u3002\u5728\u897f\u6b27\uff0c\u589e\u957f\u8f83\u5c0f\uff0c\u4f46\u5728\u5b8c\u64ad\u7387\u6307\u6807\u4e0a\u4f9d\u7136\u53ef\u89c1\u3002\u6700\u7ec8\u9009\u62e9\u53d6\u51b3\u4e8e\u5a92\u4f53\u6210\u672c\u548c\u9884\u671f\u589e\u957f\u3002<\/p>\n<\/details>\n<details>\n<summary>CTV \u6bcf\u4e2a\u5e02\u573a\u9700\u8981\u591a\u5c11\u4e2a\u521b\u610f\u7248\u672c\uff1f<\/summary>\n<p>\u81f3\u5c11 3 \u4e2a\uff0c\u6700\u597d 5 \u4e2a\u3002\u4e0d\u540c\u7684\u5f00\u573a\u548c\u6838\u5fc3\u573a\u666f\uff0c\u4f20\u8fbe\u540c\u4e00\u4fe1\u606f\u3002\u8fd9\u80fd\u51cf\u5c11\u75b2\u52b3\uff0c\u5e76\u5141\u8bb8\u5728\u5355\u4e00\u5e7f\u544a\u6d3b\u52a8\u5185\u8f6e\u6362\u7248\u672c\uff0c\u540c\u65f6\u4e0d\u635f\u5931\u54c1\u724c\u8fa8\u8bc6\u5ea6\u3002<\/p>\n<\/details>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u89e3\u6790 YouTube CTV \u5e7f\u544a\u521b\u610f\u672c\u5730\u5316\u7684\u6210\u529f\u6848\u4f8b\u3002\u4ece\u6587\u6848\u3001\u914d\u97f3\u3001\u89c6\u89c9\u5230\u64ad\u653e\u9891\u6b21\uff0c\u63a2\u8ba8\u5982\u4f55\u901a\u8fc7\u7cfb\u7edf\u6027\u672c\u5730\u5316\u5b9e\u73b0 45% \u7684\u6548\u7387\u63d0\u5347\u3002<\/p>\n","protected":false},"author":1,"featured_media":817,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122],"tags":[],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-audiences-zhhans"],"wpml_language":"zh-hans","wpml_translation_of":{"ar":824,"en":822,"es":823,"ru":819,"uk":821},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u89e3\u6790 YouTube CTV \u5e7f\u544a\u521b\u610f\u672c\u5730\u5316\u7684\u6210\u529f\u6848\u4f8b\u3002\u4ece\u6587\u6848\u3001\u914d\u97f3\u3001\u89c6\u89c9\u5230\u64ad\u653e\u9891\u6b21\uff0c\u63a2\u8ba8\u5982\u4f55\u901a\u8fc7\u7cfb\u7edf\u6027\u672c\u5730\u5316\u5b9e\u73b0 45% \u7684\u6548\u7387\u63d0\u5347\u3002\" \/>\n\t<meta name=\"robots\" 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